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Seinfeld set for DVD release

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Stan The Caddy

PostPosted: August 10, 2004 09:51 AM 

As published by

Gang's all here: 'Seinfeld' set for DVD


By Marla Matzer Rose
Columbia TriStar Home Entertainment expects a show about nothing to be the biggest thing yet to hit the red-hot TV-to-DVD market. The studio and producers of "Seinfeld" are announcing details of the long-anticipated release of the show to DVD for the first time Nov. 23.

CTHE -- which acquired all off-network distribution of the groundbreaking comedy as part of its earlier affiliation with Castle Rock Entertainment -- will release the pilot and first three seasons of the show as two four-DVD volumes as well as combined in a boxed gift set just before the holiday shopping season. Each individual release will include about 12 hours of new content and have a suggested list price of $49.95.

The gift set will have a list price of $199.95 and will include such quirky extras as a limited-edition script from co-creator Larry David, "Monk's Diner" salt-and-pepper shakers and collectible playing cards. In all, 40 original episodes are included in these releases -- the first season was only four shows, followed by 13 the second season and 22 the third.

"Seinfeld" executive producer Howard West called this "the definitive TV-to-DVD release." He said earlier reports that key cast members might not participate in the added content of the DVDs "lasted about two minutes." He said all the principal cast members, including Julia Louis-Dreyfus, Michael Richards and Jason Alexander, agreed to take part in the project in exchange for participation in the profits of future DVDs.

West said the title would "be treated almost like a movie in attention to the detail and money being spent to promote it." Although CTHE executives declined to elaborate on specifics, West said promotional partners on the DVD-only releases would include America Online, Microsoft, Coca-Cola and Regal Theatres in addition to such mass retailers as Wal-Mart and Target. Regal will feature onscreen ads for the DVDs beginning in November. He added that CTHE also plans to cross-trailer "Seinfeld" on the DVD release of "Spider-Man 2."

CTHE president Ben Feingold confirmed that "Seinfeld's" marketing budget "will be enormous and will be similar to any of the big feature films released in the fourth quarter this year."

"We've been working on this for a couple of years," Feingold said, adding that the episodes have been newly enhanced in high definition for the DVD release. "We're continuing work on the entire property, including subsequent seasons."

Extra features on the releases include audio commentaries from cast members, deleted scenes and never-aired stand-up comedy footage of Jerry Seinfeld.

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