Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
by: Jay Heinrichs
List Price: $13.95
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Dewey Decimal Number: 303.342
EAN: 9780307341440
ISBN: 0307341445
Label: Three Rivers Press
Manufacturer: Three Rivers Press
Number Of Items: 1
Number Of Pages: 336
Publication Date: February 27, 2007
Publisher: Three Rivers Press
Release Date: February 27, 2007
Sales Rank: 7698
Studio: Three Rivers Press
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Editorial Review:
Product Description:
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:
The Eddie Haskell Ploy
Eminem’s Rules of Decorum
The Belushi Paradigm
Stalin’s Timing Secret
The Yoda Technique
Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
Average Rating: 
Rating:
- A great read for the intellectual marketer or salespersonLike many people on election night, I found myself glued to the TV for the capstone speeches by both ... Read More
Rating:
- Interesting only for experienced readersInteresting book, but is fragmented and disjointed. He just touches on many aspects, but each topic cried ... Read More
Rating:
- Wonderful tool for parents!!!I have a 6 year old boy and 8 year old girl and this book has helped me in two ways: I am better able to ... Read More
Rating:
- PersuasionThe art of persuasion involves moving the audience
in a positive direction prompted by the speaker. ... Read More
Rating:
- Rhetoric, here we come...I used to study logic and rhetoric for fun, but in the past couple of years I have kind of lost my touch. ... Read More
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Copyright ©2003, Mark Carey.