Blink: The Power of Thinking Without Thinking

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Binding: Hardcover
Dewey Decimal Number: 153.44
EAN: 9780316172325
ISBN: 0316172324
Label: Little, Brown and Company
Manufacturer: Little, Brown and Company
Number Of Items: 1
Number Of Pages: 288
Publication Date: January 11, 2005
Publisher: Little, Brown and Company
Sales Rank: 1275
Studio: Little, Brown and Company

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Editorial Review:

Product Description:
How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.

Amazon.com Review:
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of 'thin slices' of behavior. The key is to rely on our 'adaptive unconscious'--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us 'mind blind,' focusing on the wrong cue leaves us vulnerable to 'the Warren Harding Effect' (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the 'dark side of blink,' he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff

Customer Reviews

Average Rating: out of 5 stars

Rating:

- In a Blink of an Eye
This is an amazing eye opener of a book on human behavior and how our brains function in thought. ... Read More

Rating:

- your brain: the missing manual
As always, Gladwell's a fast and rewarding read. The first 20 pages are absolutely essential to anyone ... Read More

Rating:

- Some good points.
There are some relevant points in this book. The main point that I gathered from this reading is that our ... Read More

Rating:

- More relevant than ever with recent election
This book is about impressions, biases, judgments, decision making and nonverbal communication. If you want ... Read More

Rating:

- Is this a book?
I am not sure why this is a book. Anecdotes, anecdots, anecdotes.... Is there anything here that is actually ... Read More

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Blink: The Power of Thinking Without Thinking