Frontline: The Persuaders
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Audience Rating: NR (Not Rated)
Binding: DVD
EAN: 0841887005159
Format: Color, DVD-Video, NTSC
Label: PBS (Direct)
Manufacturer: PBS (Direct)
Number Of Items: 1
Publisher: PBS (Direct)
Region Code: 1
Release Date: February 22, 2005
Running Time: 90 minutes
Sales Rank: 15735
Studio: PBS (Direct)
Theatrical Release Date: 2004
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Editorial Review:
Description:
Frontline examines the 'persuasion industries' -- advertising and public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers and turning to the little-understood techniques of public relations to make sure their messages come from sources we trust.
Average Rating: 
Rating:
- Informative and InterestingThought-provoking and entertaining. I've used this film in undergraduate courses about persuasion. ... Read More
Rating:
- Advertising...Eye opening. Doesn't offer much in the way of instruction on avoiding the system overload.
Rating:
- Very comprehensive and informativeI have just taken both marketing and public relations courses and this doc was both informative and ... Read More
Rating:
- Bravo PBS for a non company perspectiveWhat's wrong with being bombarded with ads? We'd like to think we are immune and to some extent we ... Read More
Rating:
- the persuadersPBS.org has everything an instructor needs to initially present this film to an audience. I learned ... Read More
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Copyright ©2003, Mark Carey.