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History of Advertising - Early TV Commercials Vol. I (2-DVD Set)

from: A2ZCDS.com

: History of Advertising - Early TV Commercials Vol. I (2-DVD Set)
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Aspect Ratio: 1.33:1
Audience Rating: NR (Not Rated)
Binding: DVD
EAN: 0882012501375
Format: Black & White, Color, DVD-Video, Flash, Full length, Full Screen, Original recording remastered, Restored, NTSC
Label: A2ZCDS.com
Manufacturer: A2ZCDS.com
Number Of Items: 2
Publisher: A2ZCDS.com
Release Date: October 03, 2005
Running Time: 125 minutes
Sales Rank: 50986
Studio: A2ZCDS.com



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Editorial Review:

Description:
This 2-DVD set is a tribute to the early advertisers who made their entry into TV commercials. It is also a boon to all those interested in advertising and marketing since the beginning of 20th century. Though a bit lengthy by present day standards, these advertising shorts are simple and direct. The message and the products are not lost in gimmicks, and direct hard sell and product demos are aimed at audience satisfaction. Be it selling the dishwasher by Mullins Manufacturing Company, or American Beer by Pabst Brewing Company, or Chevrolets by General Motors, or Cigarettes by Montclair Cigarettes or even Insurance by Prudential Insurance, each clip has been thoughtfully conceived and executed, which speaks volumes for the advertising prowess of the agencies from the 1930s to the 1960s.Some of the producers, who paved the way for modern day TV ads, featured on these DVDs are Marquee Motion Pictures, Castle Films and of course the Jam Handy Organization. Some of the very classy ads (producers are not known) like 'Montclair Cigarettes,' 'Beechnut Baby Food,' and 'Folgers Coffee' are no different from the ads of today. Oh yes, TV Commercials were coming of age.

Many of the earliest television shows were sponsored by single companies, who inserted their names and products into the shows as much as possible as in the case with the Youngtown Kitchen Dishwasher, or Prudential Insurance Company. But, as we move on over a period of time we notice a change of content and pace of these TV commercials, which denote that time, and money constraints were beginning to affect the ads. The message became short and to the point with the visuals concentrating on the product. They had learnt to say it all within a minute and the modern TV commercial was born.



Customer Reviews
Average Rating: out of 5 stars

Rating: 5 out of 5 stars - Buy The Bundle Pack
I got this DVD as part of the bundle pack. I wish I had just bought all the advertising DVDs that ... Read More


Rating: 5 out of 5 stars - Worth Watching
Boy, has television advertising changed over the years.

If you are used to the gloss, ... Read More


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Copyright ©2003, Mark Carey.