Upon googling, I found some pages about music with references to a real person in the music world called Yev Kasem, and ther's a Amazon.com reviewer with music reviews called "Yev Kasem".
http://slate.msn.com/id/2071147/
"Witchay Jen congratulated Walker for pointing out that electronica is relatively hard to consume via radio, and she spoke for many when she said she was annoyed by the girl in the car (Yev Kasem called her the "spasm girl"). jrs and Gigantor had a little debate about whether "Dirty Vegas" is even a band. Ex-Singer Songwriter and Anonymous debated whether selling out is worse that selling nothing at all."
Who is this music Yev Kasem? Or he took his name from the Soup Nazi?